creative direction

A New Year Begins

Now that 2024 is over and a new year begins, we are glad to be able to say that while we have been quiet things have not stopped. In the coming months we will be more focused than ever with a focus primarily on the relaunch of JamesC as a creative consultant and various in house projects moving forward coupled with work with a select number of private clients.

The final few months of 2024 were not ideal in many respects with sudden and drastic changes within the personal we had to slow down some of the more public work that we do but blogging was always going to be a big part of our focus coming into 2025 and it is with that in mind we want to preview what is coming up:

As JamesC makeup artist I have been working quietly on redesigning and redefining my work and while that has meant issues taking on new projects it has not stopped me working on the revamp with a new, fresh site and set of goals in play for the new year. I will be bringing back the behind the brush blog as part of the new site which will focus on consulting and gradually into my own working space/lab that I will be using to give a refined and more focused area that will be a photo/video space and lab for work that will come under The Lost Project Media banner.

Naturally we will continue to support indie talent and offer our services as a PR blog for actors, film and TV projects, etc so that they can promote their projects and welcome people reaching out to talk via email.

Stay tuned to the blog for further updates and news!

Business and Life

Although it may seem we have been neglecting things of late that is far from the truth. Business and life has continued all be it a little quieter due to changes within the family that have slowed down some of our more ambitious plans, we are still working hard and will be posting increased updates and launching our creative director JamesC’s website very soon having secured a new domain tailored to his working plans.

We are very much on top of the work we have and arranging some very important meetings that will lead to a series of collaborations within the film and commercial sphere and JamesC will be working closely with the Sons of Adonis line on ad campaigns with other new elements being discussed for the future of the brand, in the meantime we are working with JamesC on the ad campaign for the range and in particular the sample kit that we will be blogging about soon.

There is also a real push with artist Stewart Nicol Soutar on the commercial that will see our team and in particular JamesC, working on ad campaigns and additional merchandising projects that have been discussed for the new year.

In summary, there is so much more to the business that we are building slowly and this is giving JamesC in particular, a much needed boost after the last few months where the focus and energy has been inward rather than outward.

Stay tuned for further updates and news.

Taking Notes

The last month has really flown in with more than a few meetings by phone and the various emails that fly back and forward concerning the blog and planning out PR pieces for clients or just the general research we have to do for our in house work that we thought it would be good to talk about some of it on the creatives site.

Over the next few weeks we will be doing more pieces promoting stage shows such as Smoke Not Included (Headless acting) as they go to the Edinburgh Fringe and talking to actors and most interesting for us, an increased amount of work with the Sons of Adonis brand expanding their marketing and other elements that we are closely involved in. *Stay tuned to our Facebook page for updated guest blogs by JamesC on the Adonis website.

We are really excited about the work that we have lined up and will of course, be sharing as much as possible across the blog and our social networks.


Introducing Alejandro Forcado Filmmaker

Having just completed his latest film project, which we will be talking about soon, we wanted to talk in detail about his work and introduce the talented Alejandro Forcada whose work has garnered international praise and accolades within the film community.

As a start to introducing your work in film and media, can you tell us more about yourself  and what you do?  

I’m a filmmaker since 20 years ago. I begun taking acting classes when I was twelve years  old, but later it got my attention the behind scene cinema business. For that reason at 18 years  old I introduced myself in Cinema school until I became a filmmaker, obviously that process  took its time, however with passion, love, commitment and hard work/ study I’m a filmmaker  as I do today. Although I’m a screen writer and most of my short films have been written by  me.

Can you tell us more about your past projects and what you are currently working on?  

In my career as an indie filmmaker I developed myself making not just short films, between  them I have made video clips, documentaries, tv shows and commercials. But If I honest, I’m  still making such productions, the small difference right now is that my big focus is totally headed in showcasing on international film festivals, with an unique objective to get in that  world and keep myself in that way to stay as a real indie professional filmmaker in cinema  matters. 

What is your biggest obstacle to creating films and what would you is your biggest  achievement as a filmmaker?  

Like everyone else who have had all kind of obstacles, in my case the biggest obstacle was  the lack of support, I mean about the goverment regarding at cultural issues or cultural  developments staff who almost never have heard us to supporting to carry on such projetc.  But beyond of it that I din’t have their help, that kind of experience helped me a lot to be  more self - sufficient and provide resources I needed from another more solid perspective  and I Can tell you about the mentioned experienced was the best thing ever happened to me,  because of that I’m the man I’m, and not just in my profession…in other senses of life as  well.

What does the future hold for you and your team in media and creative terms? What can we  expect to see from you?  

What I’m able to see so far about my “future” in media and creative or film terms, well…as a  team and my self are making a great sacrifice and effort to get what we feel on creative  business. We currently are having very good results both worldwide films festivals including  international press. Through those real evidences we’re living…we can ensure we’re in the  right way. Of course If we keep our philosophy how we manage such matters, we’ll have a  prosper future in the mentioned areas.

Is there any advice you would like to offer to people entering the field of film that you wish  you had known when you started?  

The advise…I mean I never advise anybody, but something I do is sharing my experience,  therefore the suggestion or recommendation is that anybody can give up themselves, we know is a hard path…we know takes time to get what we really wish…but never…ever give up…is  not an option…THE OPTION IS TO KEEP ON MOVING…ALWAYS…DESPITE ALL.  Another recommendation is to change the strategy of your goal/ objetive. We can’t use the  same method / strategy or plan…we need to change them according to every circunstance we  face, but there is something else: THE LOVE..THE PASSION FOR THIS PROFESSION  you never let that finish…you never let that fire goes out…before all…you keep on. That’s a  promise…doing in that way…you will get much more things you have expected.

To learn more about Alejandro and his work see:

Accion Films YouTube.

Accion Films Instagram.

Source: https://www.youtube.com/@alejandroforcada7...

Soutar Fine Art: Inspiration and Appreciation

Inspiration comes in many forms when you work in media, from the walk to work to the art on our walls, there is always something that catches your attention and as a collector of art, our creative director takes inspiration from the work and many stories of the talented Stewart Nicol Soutar, a fine artist with an extensive back catalogue of work and anecdotes that we wanted to share.

Stewart Nicol Soutar has a creative background that has seen him teach, work on sets with a wide range of TV shows and creating advertising blocks while working on what has been dubbed neo surrealist abstract work that captivates the imagination and sold to critical acclaim in the European and American markets where his work features in the finest galleries and homes.

His newest venture takes some of his iconic work and puts them in limited edition format encapsulating his stellar art and varied collection into a series of beautiful framed images that can be placed in your home as an accent piece or in a work environment as a conversation piece.

*Corporate art collections are now common and can elevate your space from a standard office to a comfortable gallery atmosphere with minimal effort.

Personally we are going to be negotiating with Stewart about hiring pieces that will be used for editorials and film and possibly even adding to our collection of original art work because we appreciate the value of having these stunning images as both art and inspiration.

To learn more about the artist or to purchase work see:

Soutar Fine Art Website.

Source: https://www.soutarfineart.co.uk/

An iKonic Start To 2024

As The House of iKons hits its 10 year anniversary, there is much to be celebrated with designers and creative talent from across the world joining the ranks, the talent and spectacle of the iKons show has become the standard bearer for how an independent fashion event can become a platform for music, design and creative talent that breaks boundaries.

“Amongst the many accomplishments of iKons as a show and platform it is worth noting their continued work promoting talent which has become something of a regal affair with Her Majesty Queen Sirikit of Thailand as the UK Ambassador of the Royal Thai project bringing the exquisite design and cultural heritage of Thailand to London and showing the potential of fashion to showcase her country in the most spectacular way.

Not just a showcase front of house with designers and models but backstage with a creative team behind the scenes who work hard from the makeup team to the dressers, House of iKons has become a hub of talent and a springboard to so many new and amazing talents:

Schedule of designers that showcased and exhibited on Saturday 17th February 2024, Sponsored by Girl Meets Brush & The Fashion Life Tour.

Doors open for Exhibition 11.00am

Exhibitors:

  • La Pham x Empower Women Asia

  • Silvia V Crafts

  • Love Collection

  • VIP 360

  • Her Rise Heritage

  • COSELF Represented by UKCNDEA

  • POL Magazine

  • Josh Rosales Photography

  • The Nose Family

  • B’Leo

Segment ONE 12.30pm

  • Grand Opening: Jhay Layson

  • MALONGWENA PRIDE BY DME

  • Music Performance - Eltee

  • CLC Couture

  • Grand Finale: House of Musa Represented by Lynette Medina

Segment TWO 3.00pm

  • Grand Opening: Celebration of Thailand & House of iKons Fashion Week London

  • Sonata

  • Norma Ebanks represented by The Fashion Life Tour

  • Love Collection

  • Anna Flowers Designs represented by The Fashion Life Tour

  • Music Performance - Taylor Fangman

  • Idol Jose represented by The Fashion Life Tour

  • Kéarnna Rhea

  • YS Clothier represented by The Fashion Life Tour

  • Grand Finale: House of Laith

Segment THREE 6.00pm

  • Presentation by COSELF Represented by UKCNDEA

  • Grand Opening: La Pham

  • Blueprint Effect represented by The Fashion Life Tour

  • Her Rise Heritage

  • Music Performance - Eltee

  • Bold Black Dresses represented by The Fashion Life Tour

  • Joan Madison Couture

  • Recep Demiray

  • Grand Finale: Tykorchélli

For further information on The House of iKons see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.


Source: https://www.houseofikons.com/

The House of iKons 10th Anniversary Show

In what will be the 10th anniversary of The House of iKons show, the accolades just keep racking up. A leading light of the independent fashion event scene and one of The hot tickets of the fashion calendar, House of iKons is striding into 2024 with February showcasing some of the best and brightest the fashion world has to offer from across the globe.

The House of iKons has gone from strength to strength over the last decade and showcased a huge array of designers, given voice and a platform to creatives of all stripes to showcase their skills.

As they move into a new phase of the fashion journey it is impossible not to be in awe of the work of CEO and Founder Savita Kaye and her team whose hard work and boundary pushing approach to fashion and the creative arts has seen the rise of designers, makeup artists, and crew moving in circles ranging from the catwalks of the world to meeting with Royalty and dignitaries from film, TV, red carpet, politics and some of the biggest stores in the world.

With the schedule for February packed full of artisans, designers and creative talent showcasing not just their brands but their collective artistic skills, The House of iKons has become The place to be seen, The place to showcase, and ultimately a platform for talent.

Schedule for Show Saturday 17th February 2024 Sponsored by Girl Meets Brush & The Fashion Life Tour:

Doors open for Exhibition 11.00am

Exhibitors:

  • La Pham x Empower Women Asia

  • Zaira Christa

  • Silvia V Crafts

  • Love Collection

  • VIP 360

  • Her Rise Heritage

  • COSELF Represented by UKCNDEA

  • POL Magazine


    Segment ONE 12.30pm

  • Grand Opening: Jhay Layson

  • MALONGWENA PRIDE BY DME

  • Music Performance - Eltee

  • LC Couture

  • Grand Finale: House of Musa Represented by Lynette Medina


    Segment TWO 3.00pm

  • Grand Opening: Celebration of Thailand & House of iKons Fashion Week London

  • Sonata

  • The Fashion Life Tour 

  • Love Collection

  • Anna Flowers Designs Represented by The Fashion Life Tour

  • Music Performance - Taylor Fangman

  • Kearnna Rhea

  • YS Clothier Represented by The Fashion Life Tour

  • House of Laith


    Segment THREE 6.00pm

  • PRESENTATION by COSELF Represented by UKCNDEA

  • Grand Opening: La Pham

  • Blueprint Effect Represented by The Fashion Life Tour

  • Her Rise Heritage

  • Bold Black Dresses Represented by The Fashion Life Tour

  • Music Performance - Eltee

  • Joan Madison Couture

  • The Fashion Life Tour

  • Sharnel Guy

  • Grand Finale: Tykorchelli with live performance Sam Tinnesz

  • AFTER PARTY from 8.30pm till Late - Music, Finger Food & Drink

  • Live music performances by Damien Soul & Paisleigh B

    For further information on The House of iKons or to purchase tickets see see:

    House of iKons Tickets.

    House of iKons Website.

    House of iKons Facebook.

    House of iKons Instagram.








Source: https://www.eventbrite.co.uk/e/hoi-fashion...

Dark Forest: A Cinematic Short

Cinema started with the short film and it has been a long tradition of movie makers to take this process and work to create something fresh, a story that is strong enough to stand on its own and convey a message in a short amount of time, Nevis Studios is now stepping into that arena with their new crowdfund project: Dark Forest.

“In the gripping thriller "Dark Forest," Detectives Danny and Fiona pursue a serial killer terrorizing the Scottish highlands. The tension escalates as they close in on the elusive criminal and search for missing victim Anna Frey.”

With a creative vision that will open up doors to creativity as well as jobs, the team behind this crowd funder for Dark Forest, are looking at an expansive and long reaching movement of cinema.

Crowd funding is a common practice now and gives people the opportunity to be a part of the creation of cinema and the team behind Dark Forest are open to the challenges that this creates and see it as an investment in not just a film but in the process.

To learn more about the company or the project see:

Nevis Studios Website.

Nevis Studios Facebook.

Nevis Studios Instagram.

Dark Forest Campaign.

Source: https://www.indiegogo.com/projects/dark-fo...

The House of iKons September Show 2023

London fashion week is the social event of the fashion calendar with House of iKons standing high in the field with good reason, this top 6 show worldwide has become the go to event for buyers, designers and creatives of all stripes to showcase their talents to an audience that spans the globe.

“From the simple to the sublime, House of iKons has new reached new heights with The CEO of the Company Savita Kaye was honoured to receive a prestigious award from the Government of Thailand on behalf of Her Majesty Queen Sirkit of Thailand. Making this show and CEO Savita Kaye Herself an iKon of regal proportions.”

From the catwalk to the big screen, there are no limits to the range of the House of iKons show as this September has shown, there are no limits to creativity and each season they continue to outdo the last and leave the audience (in person and online) in awe.

Sponsored by Girl Meets Brush & The Fashion Life Tour.

Segment One Show

  • Grand Opening: Jhay Layson 

  • CLC Couture 

  • Fantasma 

  • Grand Finale: Love Collection 

Segment Two Show

  • Grand Opening: Celebration of Thai Arts & Culture by Bangkok Event Management Co Ltd

  • Kat Couture 

  • D’BPHOR represented by The Fashion Life Tour 

  • Jennifer Younger 

  • La Petite Wardrobe 

  • Hafanana represented by The Fashion Life Tour

  • Postcode Fashion

  • Anvi Couture represented by The Fashion Life Tour 

  • AU10TIC

  • Grand Finale: Stephan Russell

Segment Three Show

  • Grand Opening: Zaira Christa

  • TSafari

  • Wanda Beauchamp

  • Perry Jones represented by The Fashion Life Tour

  • TAMTA

  • Saima Chaudhry represented by The Fashion Life Tour

  • Adrianna Ostrowska

  • TUVZA represented by B20 Events 

  • Shameless Opinion represented by The Fashion Life Tour

  • Grand Finale: Andre Soriano

    Image credits: 

    London Show: Ram Eagle

    New York Show: Johnny Jones


    For further information on The House of iKons or opportunities to get involved in the show see:

    House of iKons Website.

    House of iKons Facebook.

    House of iKons Instagram.


Timeline Updates

While the blog and other elements have been very quiet of late, we do apologize for this, it does not mean we have been idle. In fact it is the opposite with so much in the works we have had to set deadlines for projects and new launches before time really ran away and we lost track of what is being done.

Some of the domains we own are now due for renewal and we are using that as the baseline for soft launching websites and taking down some of the older work to make things as clean as possible.

With a wedding under our belt, in what will be a two-part package, there is some really beautiful images coming from that which will showcase our creative director and founder working as well as our beautiful bride.

Lost Creatives is going to be changed dramatically as well with new galleries being worked out to match the upcoming Lost Project Media site that will be the home of our video and print work, a mix of editorial and commercial campaigns, more on this later.

James will be launching a fresh new site which as a makeup artist he wanted to be a whole set of new work all tailored to the lost identity and brand and completely different from his previous site with a focus on the commercial.

In the next week we will be doing a very interesting set of blogs piece about indie brands that popped up on our radar and will be playing a part in the working kit of our house artist. Both of which are interesting and will offer very different perspectives on a makeup kit as well as product usage and placement.

With an end goal of updating not just the websites but our other networking sites such as Vshowcards, by August we will be well on our way to the whole new look and entirely different brand identity than when we started and it is truly exciting to see how things have developed from where we began.